Don’t compete on price...Compete on value!
Selling into healthcare looks like an obstacle course these days:
At this year’s in-person IMDA/HIRA Annual Conference, Dawson Cochran of ValueSelling Associates™ will suggest ways for IMDA and HIRA members to navigate that obstacle course.
ValueSelling has been the cornerstone of Dawson Cochran’s sales success for over 20 years. Prior to joining ValueSelling Associates, she was a founding member of Gartner’s inside sales team. In 2010 she and two colleagues created the first Gartner Sales Academy model, which rapidly became and remains the global standard for Gartner’s sales training.
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