HIRA's focus is the promotion of the Independent Manufacturer Representative (IMR) and Manufacturers within the healthcare industry. Our IMR members are independent sales agencies located across the nation who offer manufacturers a professional, highly qualified sales force. Our Associate members support the continuing use of independent sales agencies to market their products.


  • Annual Conference - Educational Workshops, Industry Speakers, Networking
  • Webinars - Educational and informational webinars presented by Industry Leaders
  • Interview Guidelines - Questions to ASK a prospective IMR and questions you should be prepared to ANSWER
  • E Newsletter - Our monthly newsletter keeps members up to date with industry articles, new member listings and upcoming events


  • Attendance at our Annual Conference at the member rate - Members save $200
  • CRM program written specifically for IMR's and Manufacturers in healthcare - Members save 15% the first year
  • Association Healthcare Program
  • General & Professional Liability Insurance - Members receive exclusive discount on competitive rates
  • 20 minute initial phone consultation with the "Go To Law Firm" for reps, no obligation - Free


  • Experienced Staff - Happy to answer questions and provide information or direction about membership
  • 'Representative' membership include full membership with MANA
  • Line Available Ad posting - 1 free per membership year
  • Access to current "Line Available Ad" postings by members and non-members looking for representation
  • Access to HIRA's Service Partner Members who offer assistance and support
  • Specimen Contract & Sub Rep Contracts – Boilerplate contracts that you and your legal counsel can tailor to your specific needs when preparing an agreement between a Representative and a Manufacturer
  • Access to our Online Directory - available 24/7, searchable and sortable by market or territory

Copyright © "HIRA - Health Industry Representatives Association" is a 501(c)6 non-profit organization. Newnan, GA 30265
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