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10 Things You Need to Do for a Highly Successful Manufacturers Forum

Having a detailed plan of exactly what you need to do for optimal results

Checklist: A checklist of everything that needs attention before, during, and after our event can minimize the chance of something important falling through the cracks.

Booth Staff: All forum attendees must be registered.

Attire: Business casual; having your company logo on your clothing is a great advertisement when you aren't in your booth space.

Booth schedule:  An agenda will be emailed to all vendors/exhibitors and attendees. The agenda can also be found on this website

Know your host: Co hosted by: HIRA - Health Industry Representatives Association & IMDA - Independent Medical Specialty Dealers Association 

Keep your exhibit simple, yet effective: Of course, your exhibit plays a key role in ROI. If your exhibit doesn’t represent exactly how you want your company remembered, you’re setting yourself up to fail. All exhibitors will be provided with a table, table drape (company logo drape can be used and is encouraged), and 2 chairs.
Remember, less is more.

Choose a giveaway: Tired of the same old pens and stress balls? Give attendees a handout from your product line. Free samples and even product discounts can deliver long-lasting marketing results.

Showcase your most important products: Display your most important merchandise throughout your booth so visitors have easy access to it. Also, plan on offering live demonstrations so guests can see for themselves what your product line is capable of.

Have a process to capture leads: Gathering leads is a primary reason why business owners participate at industry trade show.

Follow up: Most importantly, have a best practice in place to ensure that each and every lead gathered gets the follow up it deserves. Following up with your event leads is the best way to establish a professional relationship with attendees for long-term return on investment.
IMPORTANT: Follow up should happen one to three days after a show. After three or five days, it’s too late and you’re sure to have lost credibility.

*This is a very short and general outline of the kinds of things you need to consider when exhibiting at a trade show. Start here, and you’re off to planning for success.