CONFERENCE AGENDA
"Winning In Healthcare Today"
Finding Opportunities Thru Collaboration
2022 IMDA/HIRA Annual Conference
Sunday, July 24
6:00pm - 8:00pm
IMDA Board Meeting (current 2022 Board Members "Only")
Location - Waterleaf
6:00pm - 8:00pm
HIRA Board Meeting (current 2022 Board Members "Only")
Location - Bluebell
Monday, July 25
7:00am - 9:00am
Breakfast - On you own (not included with your registration or hotel room night)
Location - Burnham's Restaurant
9:00am - 12:00pm
Golf Outing (Optional)
Location - Eaglewood Course
* Green fees, cart, transportation and lunch - NOT included with conference registration
3:00pm - 3:30pm
Welcome & Conference Overview
Location - Red Oak B & C
3:30pm - 5:00pm
Materials Management & Value Analysis: A live wire discussion
What you don’t know about materials management and evidence-based value analysis can impede your efforts to provide your customers and their patients of life-saving medical technologies.
Barbara Strain / Founder / Barbara Strain Consulting
Dee Donatelli / Founder / Dee Donatelli Consulting
Location - Red Oak B & C
5:00pm - 8:00pm
Manufacturers Forum / Welcome Reception (Cocktails, Soda, Tea & Heavy hors d’oeuvres)
Location - Pavilion
Tuesday, July 26
7:00am - 8:00am
Breakfast (included with your room reservation)
Location - Burnham's Restaurant
8:00am - 10:00am
Are your reps the distinctive choice for customers?
The only way to win the competitive battle in medical sales is by demonstrating the distinctiveness of the medical technologies you offer as well as the distinctiveness of your sales team.
Mace Horoff / Author, Trainer, Podcaster, and Speaker / Medical Sales Academy
Location - Red Oak B & C
10:00am - 10:15am
Break
Location - Kiosk
10:15am - 11:15am
Sales training with growth in mind
An approach to sales training that employs revisiting sales fundamentals combined with new technologies that emphasize personal and professional growth, resulting in a home run on the sales field!
Chris Lowry / VP of Sales & Marketing / Sovereign Medical
Jennifer Lynch / Director of Sales / Sovereign Medical
Location - Red Oak B & C
11:30am - 12:30pm
Lunch
*Open to ALL conferenced registrants, registered spouse and speakers
Location - Pavilion
12:30pm - 1:30pm
HIRA Annual "Member" Meetings
Location - Red Oak B & C
12:45pm - 1:30pm
IMDA Annual "Member" Meeting
Location - Pavilion
1:30pm - 2:30pm
What's new in technology & how to use it!
Technology and digital tools can help you increase productivity, knowledge, networking, and ultimately, sales and profits. IMDA Executive Director Don Sizemore of D&D Medical stages a hands-on demonstration of new electronic tools for you and your business.
Don Sizemore / President / D&D Medical
Location - Red Oak B & C
2:30pm - 4:00pm
Tradeshow strategies: panel discussion
You will hear ideas about how to find out who is expected to attend a show in which you’re interested,
how to sell your manufacturers on supporting you, how to reduce the overall cost of a show and so
much more. Collect your thoughts and your questions.
Location - Red Oak B & C
4:00pm - 5:00pm
Manufacturers Forum
Location - Red Oak B & C
6:30pm - 7:00pm
Location - Pavilion
6:30pm - 7:00pm
Reception - New Members, Guests & First Time Attendees
(by Invitation Only)
Location - TBA
7:00pm - 9:00PM
Cocktails, Dinner & Awards
*Conference Registrants, Registered Spouse & Speakers are invited to attend
Location - Pavilion
Wednesday, July 27
7:00am - 8:00am
Breakfast (included with your room reservation)
Location - Burnham's Restaurant
8:00am - 9:30am
Meet the CFO
Your opportunity to get a financial officer’s take on navigating GPO contracts, working with Value Analysis, resolving budget disputes among health system departments and more.
Todd Nelson / Chief Partnership Executive / HFMA
Location - Red Oak B & C
9:30am - 10:00am
Break – please use this time to check out of your hotel room if you haven’t already done so.
*Check out time is 11:00 AM.
10:00am - 11:00am
Looking for inroads into big accounts?
Signing contracts with big accounts isn’t getting any easier, particularly for specialty
dealers and independent reps. But GPOs, IDNs and regional purchasing corporations
are simply too influential to be ignored.
Maria Hames / Partner / Healthcare Links
Location - Red Oak B & C
11:00am - 11:45am
Social media marketing: The hows & whys
Chances are, you know about social media. But do you use it
regularly and effectively to promote your business? For newbies, it seems intimidating. For social media veterans, there’s always more to learn. Join IMDA Executive Director Don Sizemore of D&D Medical for a discussion of how medical specialty dealers are using social media tools to expand their market.
Location - Red Oak B & C
11:45am
Closing Remarks & Wrap up
Location - Red Oak B & C
1:00pm - 3:00pm
HIRA / IMDA - "Combined" Board Meeting (2022 - 2023 Board Members "Only")
Location - Red Oak B & C
Copyright © "HIRA - Health Industry Representatives Association" is a 501(c)6 non-profit organization. Newnan, GA 30265