"Winning In Healthcare Today"
Finding Opportunities Thru Collaboration

2022 IMDA/HIRA Annual Conference

Sunday, July 24

6:00pm - 8:00pm
IMDA Board Meeting (current 2022 Board Members "Only")
Location - Waterleaf

6:00pm - 8:00pm 
HIRA Board Meeting (current 2022 Board Members "Only")
Location - Bluebell

Monday, July 25

7:00am - 9:00am
Breakfast - On you own (not included with your registration or hotel room night)
Location - Burnham's Restaurant

9:00am - 12:00pm

Golf Outing (Optional)
Location - Eaglewood Course
* Green fees, cart, transportation and lunch - NOT included with conference registration
3:00pm - 3:30pm

Welcome & Conference Overview

Location - Red Oak B & C
3:30pm - 5:00pm

Materials Management & Value Analysis: A live wire discussion
What you don’t know about materials management and evidence-based value analysis can impede your efforts to provide your customers and their patients of life-saving medical technologies. 

Barbara Strain / Founder / Barbara Strain Consulting
Dee Donatelli / Founder / Dee Donatelli Consulting

Location - Red Oak B & C

5:00pm - 8:00pm

Manufacturers Forum / Welcome Reception (Cocktails, Soda, Tea & Heavy hors d’oeuvres)

Location  - Pavilion

Tuesday, July 26

7:00am - 8:00am

Breakfast (included with your room reservation)

Location - Burnham's Restaurant

8:00am - 10:00am

Are your reps the distinctive choice for customers?

The only way to win the competitive battle in medical sales is by demonstrating the distinctiveness of the medical technologies you offer as well as the distinctiveness of your sales team.
Mace Horoff / Author, Trainer, Podcaster, and Speaker / Medical Sales Academy

Location - Red Oak B & C

10:00am - 10:15am


Location - Kiosk

10:15am - 11:15am

Sales training with growth in mind

An approach to sales training that employs revisiting sales fundamentals combined with new technologies that emphasize personal and professional growth, resulting in a home run on the sales field!

Chris Lowry / VP of Sales & Marketing / Sovereign Medical
Jennifer Lynch / Director of Sales / Sovereign Medical

Location - Red Oak B & C

11:30am - 12:30pm 

*Open to ALL conferenced registrants, registered spouse and speakers

Location - Pavilion

12:30pm - 1:30pm 

HIRA Annual "Member" Meetings
Location - Red Oak B & C

12:45pm - 1:30pm

IMDA Annual "Member" Meeting
Location - Pavilion

1:30pm - 2:30pm

What's new in technology & how to use it!
Technology and digital tools can help you increase productivity, knowledge, networking, and ultimately, sales and profits. IMDA Executive Director Don Sizemore of D&D Medical stages a hands-on demonstration of new electronic tools for you and your business.

Don Sizemore / President / D&D Medical

Location - Red Oak B & C

2:30pm - 4:00pm

Tradeshow strategies: panel discussion

You will hear ideas about how to find out who is expected to attend a show in which you’re interested,

how to sell your manufacturers on supporting you, how to reduce the overall cost of a show and so

much more. Collect your thoughts and your questions.
Location - Red Oak B & C

4:00pm - 5:00pm

Manufacturers Forum

Location - Red Oak B & C

6:30pm - 7:00pm

Location - Pavilion

6:30pm - 7:00pm
Reception - New Members, Guests & First Time Attendees
(by Invitation Only)

Location - TBA

7:00pm - 9:00PM

Cocktails, Dinner & Awards

*Conference Registrants, Registered Spouse & Speakers are invited to attend

Location - Pavilion

Wednesday, July 27

7:00am - 8:00am

Breakfast (included with your room reservation)

Location - Burnham's Restaurant

8:00am - 9:30am

Meet the CFO
Your opportunity to get a financial officer’s take on navigating GPO contracts, working with Value Analysis, resolving budget disputes among health system departments and more.
Todd Nelson / Chief Partnership Executive / HFMA

Location - Red Oak B & C

9:30am - 10:00am

Break – please use this time to check out of your hotel room if you haven’t already done so.

*Check out time is 11:00 AM.

10:00am - 11:00am

Looking for inroads into big accounts?
Signing contracts with big accounts isn’t getting any easier, particularly for specialty

dealers and independent reps. But GPOs, IDNs and regional purchasing corporations

are simply too influential to be ignored.

Maria Hames / Partner / Healthcare Links

Location - Red Oak B & C

11:00am - 11:45am

Social media marketing: The hows & whys

Chances are, you know about social media. But do you use it

regularly and effectively to promote your business? For newbies, it seems intimidating. For social media veterans, there’s always more to learn. Join IMDA Executive Director Don Sizemore of D&D Medical for a discussion of how medical specialty dealers are using social media tools to expand their market.
Location - Red Oak B & C


Closing Remarks & Wrap up

Location - Red Oak B & C

1:00pm - 3:00pm

HIRA / IMDA - "Combined" Board Meeting (2022 - 2023 Board Members "Only")
Location - Red Oak B & C

Copyright © "HIRA - Health Industry Representatives Association" is a 501(c)6 non-profit organization. Newnan, GA 30265

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