Latest News & Announcements

  • 2015 HIRA Annual Conference
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    Click more info for conference and exhibitor registration
  • New Article
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    “The Seven Habits of Highly Successful Networkers”
    by Lydia Ramsey
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    “A Horseshirt Case: Equine Clothing Mfr. Loses Bid to Avoid Trial with Sales Reps”
    by Adam J. Glazer

A Powerful Partnership

Sales Professionals, Manufacturers & Customers, in the Health Care Marketplace 


The Health Industry Representatives Association focuses on promoting the manufacturers' rep function within the health care industry. Its members are independent sales agencies located across the nation who offer manufacturers a professional, highly qualified sales force. Additionally, allied members are manufacturers who support the continuing use of independent sales agencies to market their products.

Sales Professionals

Imagine partnering with seasoned sales professionals to sell your product.  HIRA members know their territory and have great contacts to get “on the ground” information about new projects or new products.  They have long-standing relationships with healthcare professionals, and their synergistic selling of compatible products often results in getting your product presented to new customers.  Independent representatives do not get paid unless something is sold, so the incentive is boosting sales!

HIRA Member Directory

The online directory is the most-used source by manufacturers who are looking for independent sales representatives. All member sales representative agencies and allied manufacturers are listed on the directory.

Representatives indicate their primary market areas, and searches can by done by territory or by specific markets in which they specialize. Access to the directory is a benefit of HIRA membership.

Manufacturer Exhibit Opportunities

Have you thought about exhibiting at Medtrade Fall or AORN?
But, can't afford the cost of an independant booth? 
Then take advantage of one of the many benefits of HIRA membership and exhibit with us.
We offer table top space in our Pavilion for 50% off the cost of an independent 10 x 10 booth. Plus we take care of the extras like: carpet, table and chairs. 

Medtrade Fall 2015
Georgia World Congress Center
Atlanta, GA
Oct 27-29, 2015
Co-Exhibitor Fee $1,949.00  - we take care of the table, chairs and carpet rental for you at no additional cost ($300 - $500 value)
Booth # 2261
To learn more about Medtrade visit -
Who attends Medtrade?
•       Home Medical Equipment providers
•       Specialty homecare providers
•       Home health agencies
•       Pharmacy-based and chain HME retailers
•       Distributors
•       In-Patient facilities
•       ...all looking for the products and services offered by your company!
What can exhibiting at Medtrade do for you?
•       Be a part of the largest national home healthcare exposition in the US
•       Help you generate hundreds of highly qualified leads in just two days
•       Educate your target audience about the value of your products
•       Market your company to targeted audiences with buying power
•       Introduce and test new products and services
•       Maximize your marketing dollars and ROI
•       Reach your clients and prospects in new ways
•       Partner with industry leaders
•       Promote brand image and build public awareness
•       Set yourself apart from your competitors
•       Strengthen relationships with existing customers
•       Network with your peers
•       SELL your products!
Deadline to be included in the ‘printed’ directory is fast approaching! Deadline is Sept 11, 2015.

AORN Expo 2016
Anaheim Convention Center
Anaheim, CA
Exhibit Dates: April 3  - 5, 2016
Co-Exhibitor Fee $2,500
Booth # 2479

Top 5 Reasons to Exhibit
Engage with key decision makers at this premier international perioperative event with over 5,000 OR executives, directors, managers, and clinical nurses.
1. Connect with over 1,500 nurse leaders
2. Over 14 hours of unopposed exhibit hall hours
3. Innovative show floor traffic generators
4. Exhibit hall book signing by keynote speaker, Amy Purdy
5. Interactive product pavilion and much more!

To learn more about AORN

Questions? Contact the HIRA office at This email address is being protected from spambots. You need JavaScript enabled to view it. or 303-756-8115

HIRA Sponsors

Great Sales Reps

Is your company looking for great sales representatives?  HIRA can help your organization find what you need.


Contact Us!

Contact HIRA today and begin the application process. Our team can help you select the right program for you.

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HIRA Testimonials

Don't take our word for it! Browse through our Videos & Testimonials to learn how other organizations are leveraging HIRA.


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