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Sales Force of Choice Brochure
Rather than hiring an expensive, direct sales force, hiring experienced, established independent manufacturers’ representatives is often the best alternative for new and established companies.
HIRA Interview
HIRA – Three Wise Men
2011 Annual Conference
Nashville, TN
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New Event Photos
New event photos have been added to the website in our HIDA 2011 & Medtrade Fall 2011 Galleries!
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| Representative Membership Information |
Representative Membership DirectoryThe annual directory is the most-used sourcebook by manufacturers who are looking for independent sales representatives. All member sales representatives and allied manufacturers are listed; representatives are listed both alphabetically and by state. Representatives may indicate their primary markets. Directories are distributed to all members without charge as a benefit of membership.NetworkingThis is one of the most compelling reasons to join, yet it is the most intangible. HIRA members share the same basic concerns, problems and successes that you have in your own business. This is part of the "synergy" you receive as a HIRA member. Not only do you meet movers and shakers in the industry, you get to know fellow representatives with whom you have a lot in common. Consider these comments from HIRA members: "HIRAs' services, industry updates, introduction to new manufacturers and technical information are all important. But the most significant advantage is networking with compatriots and learning from professionals who are in similar yet non-competitive positions." "Join now! One great new line obtained from HIRA will more than pay for your membership." Management ConferenceKeynote speakers, panel discussions featuring industry leaders and topical seminars highlight HIRA's Annual Management Conference that is held every year in the summer. Both active and allied members have an opportunity to learn, network, and stay on the cutting edge of healthcare. Seminars and Continuing Professional EducationHIRA hosts educational seminars at various industry events throughout the year. Members have a chance to hear industry leaders discuss trends in the marketplace that may in turn affect the representatives' businesses. Lines AvailableManufacturers (either members or non-members) place lines available ads and these are emailed every Friday to all rep members. They describe the product, specific which territories are open, and the markets they are trying to reach. They also list the commission rate, and whether the line needs pioneering. Reps then respond directly to the manufacturer if they feel that line would fit into their synergistic selling mix. Sales and Management ArticlesInteresting and timely articles on sales and management techniques are replacing the written Communicator Newsletter. These will be archived and changed monthly. Feel free to download and share with your management team. Specimen ContractsHIRA has developed specimen contracts for various representation arrangements. These are available at no charge to all HIRA members. Member BenefitsHIRA continually seeks to upgrade its various member benefits. Legal AdviceHIRA has negotiated member discounts with an attorney who is very knowledgeable about manufacturers representatives business. They can provide expert access to members. Certification ProgramHIRA supports the Manufacturer's Representatives Educational Research Foundation, which sponsors the professional certification program: Certified Professional Manufacturers Representative (CPMR). This designation is earned after intensive coursework over a three-year period. Numerous HIRA members have earned this prestigious designation.
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Exhibitor Events

AORN 2012
The New Orleans Convention Center
Expo Dates
March 26-28, 2012
New Orleans, LA
Discount Exhibitor Opportunities
Available Through HIRA
($1850 member cost)
Limited space is available
To Reserve Contact Shannon
Reddish 303-756-8115
www.aorn.org
Read More...

Medtrade Spring 2012
Sands Expo and Conference Center
Expo Dates
April 11-12, 2012
Las Vegas, NV
Discount Exhibitor Opportunities
Available Through HIRA
($1300 member cost)
Limited space is available
Contact Shannon Reddish at 303-756-8115
to reserve your space now!
www.medtrade.com
Read More...

AACN 2012
Orange County Convention Center
Expo Dates
May 22-24, 2012
Orlando, FL
Discount Exhibitor Opportunities
Available Through HIRA
($2000 member cost)*
*Estimated Cost
Limited space is available
Contact Shannon Reddish at 303-756-8115
to reserve your space now!
www.aacn.org
Read More...

Representatives
