HIRA News

Latest News & Announcements
2011 HIRA Annual Conference
Program Agenda and Power Point Presentations		 More Info >>
New Article: “Sweating Out the Pursuit of a Cool Commission”  by Adam Glazer More Info >>
New Article:  Repertiore Magazine “Pavilion Participation” More Info >>

 

Manufacturer Membership Information

Downsizing but still need strong sales? Tired of turnover in your sales force? Need to effectively get a product to market? Want to take advantage of multiple-line selling? Do you need help in finding the most professional field sales personnel? HIRA can do it!

The Health Industry Representatives Association exists to further the function and professionalism of independent sales agents in the health care marketplace. This means HIRA's efforts are focused on matching manufacturer's products with the right sales agencies and markets. 

Benefits of Using a Manufacturers' Representative vs. Direct Sales Force

 Sales AgentsDirect Sales
TrainingEnter the field quickly, minimal trainingTime consuming, costly
Type of SellingSales staff are specialists in sellingSales staff are product specialists
ExperienceVast experience in the territory and industryVariable
Developing New Sales OpportunitiesHave a built-in following in territory - can hit the ball runningTakes considerable time
CostOnly paid percentage of sales - predictableTotal cost of employee

Advantages of a Sales Agent

  1. They give you immediate entry into a territory
  2. They make regular calls on customers and prospects
  3. Provide quality salesmanship
  4. Their cost is a predetermined selling expense