hira.org

The Health Industry Representatives Association (HIRA) is dedicated to helping domestic and foreign manufacturers create a comprehensive Marketing/sales strategy to successfully promote their products to the medical industry. One of HIRA's offerings is a list of HIRA members who can provide professional consulting services in the areas listed below. These are our AMBASSADORS.

The bulk of HIRA Members are Independent Manufacturers' Representatives (IMR) who are independent professional providers of field sales and marketing services to manufacturers or suppliers. They typically promote the sales of a portfolio of related but non-competitive product lines, working under a contractual arrangement within a defined geographic territory. The IMR's detailed and extensive knowledge of their territory, the healthcare industry, and the range of industry products give them a wealth of experience in marketing, which they can now make available to manufacturers. The HIRA members who have designated themselves as AMBASSADORS are willing to consult on a fee-for-service basis to assist manufacturers in marketing their products.

Ambassador Consulting Services

• FDA (Federal Drug Administration) Regulation
• Legislative Issues
• Legal Considerations
• Distribution Strategy
• Product Development
• Product Launch
• Pricing Strategy
• 3rd Party Reimbursement
• Choosing the appropriate sales force
• Customer Service
• Sales Collateral Development
• Technical Writing/User's Manuals/ Proposals
• Time Line Analysis and Recommendation
• Funding and Budget Needs
• Financial Analysis Due Diligence
• Pitfalls and Challenges of the U.S. Market
• Sales Management
• Commission Structure and/or Alternative Compensation Strategies

Directory

The Directory of AMBASSADORS lists HIRA members who are willing to consult with manufacturers to develop a marketing/sales plan. It lists a personal summary on each AMBASSADOR including qualifications and specialty knowledge that may assist a manufacturer in selecting consultants to interview.

Suggested use of the Program

• Manufacturer reviews the Ambassador's qualifications and selects consultants to interview.
• Manufacturer and Ambassador negotiate a consulting agreement.
• Available literature, samples and support materials are forwarded to the consultant for review.
• Consulting commences with meetings or telephone conferences.
• Ambassador delivers services as specified in the consulting contract and conducts additional follow-up as negotiated.

Note: The Health Industry Representatives Associations does not assume any responsibility for the outcome of discussions or actions formulated with the consultants.

Click here to meet the AMBASSADORS.