Manufacturer Membership Information

Downsizing but still need strong sales? 
Tired of turnover in your sales force? 
Need to effectively get a product to market? 
Want to take advantage of multiple-line selling? 
Do you need help in finding the most professional field sales personnel?

The Health Industry Representatives Association exists to further the function and professionalism of independent sales agents in the health care marketplace. This means HIRA's efforts are focused on matching manufacturer's products with the right sales agencies and markets. 
 

Benefits of Using a Manufacturers' Representative vs. Direct Sales Force
	Sales Agents	Direct Sales
Training	Enter the field quickly, minimal training	Time consuming, costly
Type of Selling	Sales staff are specialists in selling	Sales staff are product specialists
Experience	Vast experience in the territory and industry	Variable
Developing New Sales Opportunities	Have a built-in following in territory - can hit the ball running	Takes considerable time
Cost:	Only paid percentage of sales - predictable	Total cost of employee

Advantages of a Sales Agent

1. They give you immediate entry into a territory 
2. They make regular calls on customers and prospects 
3. Provide quality salesmanship 
4. Their cost is a predetermined selling expense 

 

Outsourcing Field Sales Reprinted from the November 8, 1999 Issue of FORTUNE Magazine You will need Adobe Acrobat Reader to view this article.

 

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Health Industry Representatives Association
7315 East 5th Avenue
Denver CO 80230

Phone: (303) 756-8115
FAX: (303) 341-0282
E-mail:
http://www.hira.org